In a perishable and fleeting world our revolution is: forever.
The revolution is rethinking the desire and the need to make it happen. Re-view, re-visit, re-write and inhabit the change in speed with which we perceive time and the relationships we create with other beings and also with objects. How long does the desire last?
The avant-garde is the eternal future, it creates lasting ties with matter, with ideas, forms affective bonds with objects and in this way gives them life. The avant-garde is a classic that is updated, and thus rewrites the present, because it has a sensible temporality, far from the speedy imperative of discarding that always awaits something new, something that is yet to come.
Our temporality is slower, we inhabit the details of our world that combines the rational with the fantastic; it smells of a city that we adore, aggressive, nostalgic and beautiful. We are in the present, our gaze is located here, connected with the past and creating a future, recharged and transformed with the projection of different possible worlds, more caring and loving.
Our outfits carry stories, a code outside the fast, the now!, the disposable and the classic ways of possession that generate the permanent accumulation of waste that sinks us. We don’t need much… the transcendent is small, beautiful and calm, we practice the temperance of the eternal which we inhabit and make it meaningful. Our revolution is to remain, to keep what we want. A great garment will always be eternal because it links us to our desire.
This is how the Argentine identity is built, which reflects the habit of consuming different from that of swallowing, elegant and edited. The tentacle of our gaze takes something from each element of the Argentine tradition and unites it in a symbolic way in a garment that coexists with all its climates, because we no longer speak of seasons but of occasions, sensations and desires. Does summer in Buenos Aires feel the same as in Mendoza or Concordia?
The outfit does not cover us, it empowers, because when it dresses us it portrays our naked selves, showing the true essence that emerges when we dare to challenge imposed limits; it prints the stories we want to tell. Design does not separate from the body that owns it, it becomes collective when it circulates.
The revolution of desire is the reinterpretation of time, it is the affect and no longer the effect; choosing slowness, to remain in space to inhabit objects, love them longer. We choose noble materials, with classic designs and with careful production processes. If the outfit is the interface that connects us with the world, we want to take care of it and reprint it with our history. Do you remember the story they told you about that garment you inherited? This is the chain of meaning we wish to initiate.